Behind Sitegeist.
Mitch
Goidel.
Founder × Managing Director
Mitch founded Sitegeist to bridge the gap between high-level digital architecture and the human spirit that most modern websites lack.
With a career forged at the intersection of media strategy, digital investment, and healthcare innovation, Mitch spent over a decade as the "ghost in the machine" for some of the world's most complex industries. As Vice President at global powerhouses like Publicis (Heartbeat) and Havas, he directed multimillion-dollar portfolios for global pharmaceutical brands — engineering the invisible digital pathways that connect patients to life-saving information across therapeutic areas from immunology to neurology.
In 2025, after joining DxCheck — where he continues to work to close the credibility gap in online health — Mitch realized the bones of the internet were becoming cold and commoditized. A digital landscape filled with technical friction and soulless templates that fail to resonate with real people.
Sitegeist is his answer to that void. He brings the rigorous clinical precision of healthcare marketing and the strategic scale of global agency leadership to the art of website design. As founding architect, Mitch ensures every Sitegeist project is built on a foundation of radical intentionality — where data-driven strategy and technical excellence serve as the silent engine for a transcendent user experience.
/ Areas of focus
- Web Design Practice
- Brand Strategy Practice
- Digital Media Specialty
- Healthcare Marketing Specialty